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  • Olga Nikitina and Galina Vorontsova

Aging Population and Tourism: Socially Determined Model of Consumer Behavior in the “Senior Tourism”

Is the ageing population a new demographic challenge (or condition) in our societies for which the tourism industry is addressing for today’s traveler? We researched this idea and found an article (citation) dated in early January 21, 2016 regarding this question. We believe much of what is addressed in this article still applies today. Perhaps you too will find the information, findings and comments as interesting as we did.

“ The main trends associated with population ageing, to which the organizers of tourism business should pay serious attention, are the following: the increase in the segment "third age" tourists, the formation of a new segment of the «senior tourism», the creation of high-tech hotel and resort complexes with a wide range of geriatric care, promoting active ageing, and, of course, the widespread adoption of the technology, Telehealth and Telecare, that will support the aspirations of older people to travel and encourage their active lifestyle …

An illustrative example of the use of this strategy is the increase of the demand for travel in the new format "3G" when traveling, the so-called “extended family”, a family extended with several generations (i.e. three ages: children + parents + grandparents). About 5 million households in the United States have members of three generations: children and grandchildren more often go on holiday together with grandparents. Hotel and resort complexes develop a multi-functional guest apartment for “extended family” because of their longer trips (up to 30-60 days) and the interests of a variety of generations (Multi-generational travel, 2015). An interesting experience of German companies is manufacturers of children's toys. Faced with the crisis of the industry, caused in particular, bythe reduced birth rate, manufacturers have paid attention to older consumers. During research it was found that older people a lot and enjoy playing Board games in the company of 2-4 people. Especially popular among the new target audience are logical and team games: puzzles, bingo, dominoes, assembly models, creative kits, etc. that have traditionally focused on children. Eventually the adults, who buy toys, are regarded as the most promising group, which is especially relevant in the context of an ageing population.. This has made many hotels and resort complexes offer a lot of board games.”

For further details and global population charts, please visit the website link below:

(PDF) Aging Population and Tourism: Socially....Available from:

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